Olfactory marketing and how to use it properly
Olfactory marketing, maybe you’re familiar with it or maybe you wonder what it is. But few people know how to use it properly. During my visit to the design week in Milan 2019, I first came into contact with olfactory marketing. I have often been a "victim" of it myself but have not often enough thought about it. What I immediately wondered is why this is not used more often? ". The marketing tools you know are probably all visible through your eyes and/or ears. That's why I started doing research. For those who don't know it yet. Olfactory marketing is the use of fragrance in your marketing. This can be done in various ways. Such as odor in an environment, odor of a product, but also effects of odor on our well-being, and the intensity of an odor. In this paper we will discuss everything, and you will find out how to correctly use olfactory marketing for your marketing goals. Because -SPOILER- you will want to use it. The sense of "smell" What, whe...
